About
We build a journal that pays attention, in Madison, Wisconsin.
Why we exist
Most of what happens to us, we forget by Friday.
Nora kept a paper journal for nineteen years. Reading it back, the entries she valued most were not the long ones. They were the plain lines on ordinary days, and the patterns she only saw years later: the autumns that always went quiet, the friends who always made a week lighter.
Language models made something new possible: a journal that can read a sentence kindly, say back what it noticed, and, over weeks, point out patterns with the entries to prove it. Tomas made the other half possible: a way to see a life as layers, computed from the words themselves.
Daystrata is the result. A reflection tool, not therapy. Private by default. Built to be kind, honest, and beautiful in that order.
Founders
Two people, one formation.
Nora Lindgren
Co-founder and CEO
Kept a paper journal for nineteen years and still has every one. Before Daystrata she led product for a consumer health app used by two million people, and studied cognitive science at UW-Madison.
Tomas Okafor
Co-founder and CTO
Built language-model evaluation systems and a generative print studio on the side. He wrote the first strata renderer on a train from Chicago and has been tuning the noise ever since.
The rest of the team
- Priya RamanGenerative design engineer
- Ezra BlumApplied AI engineer
- Hana Sato, LCSWCare and safety lead (part time, licensed clinical social worker)
9 people in total, most of us in Madison, everyone full time on Daystrata except where noted.
Company facts
The plain details.
- Legal name
- Daystrata Inc.
- Entity
- Delaware C-Corp, United States
- Headquarters
- 316 W Washington Ave, Suite 525, Madison, WI 53703
- Phone
- (608) 555-0137
- Founded
- September 2024
- Team
- 9 people
- Funding
- Pre-Seed, $850,000 raised
- Industries
- AI-native consumer, Wellbeing, Self-knowledge
- Website
- daystrata.com
- hello@daystrata.com
- linkedin.com/company/daystrata